Digital Marketing & Communications
BC Marketplace
The BC Marketplace is a one-stop shop to discover BC’s best small business owners, creators, inventors and visionaries.
Idea Camp developed and implemented a digital marketing and communication strategy to increase the total number of businesses listed on the BC Marketplace, and highlight the BC Marketplace to underrepresented entrepreneurs.
Through a campaign featuring real stories of real business owners, the BC Marketplace saw a 77% increase in business profiles added to the site and improved SEO.
Idea Camp delivered:
- Designed original collateral and catchy tag lines.
- A paid digital marketing campaign.
- Province-wide earned media coverage.
- Purchased paid media
- Partnership promotions.
- SEO research and web copy.
- Success stories and blog posts.
BC Marketplace
National Indigenous History Month Campaign
To honour and celebrate amazing Indigenous-led businesses, Idea Camp led a month-long campaign focused on increasing awareness of Indigenous entrepreneurs in BC.
Idea Camp developed a landing page featuring Indigenous businesses. We worked with an Indigenous graphic designer and Chantelle Trainor-Matties, an artist from British Columbia with Nisga’a and Métis heritage to create a series of original art pieces that represented the core values of entrepreneurship. The art featured animals because of the strong connection between how animals work together, build community and have beneficial relationships with one another – reflective of how small businesses operate.
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