Digital Marketing & Communications
WeBC
WeBC is a not-for-profit that supports women business owners through business loans, expertise, training, resources, and peer network support
Storytelling
At Idea Camp we believe storytelling has the power to transform lives. Each narrative we share about a WeBC client highlights the resilience and ambition of women entrepreneurs, showing that success is a journey filled with valuable lessons. These stories inspire others to pursue their dreams and forge their own path in business.
Social Media Advertising Campaign for On-Demand Learning
Idea Camp designed and executed a digital advertising campaign for WeBC, a non-profit organization dedicated to supporting women business owners across BC.
Campaign Goals
- Enhance brand awareness
- Improve SEO
- Drive sign-ups
Campaign Results
- All on-demand learning courses full
- Long waitlist for future courses
- Impressions: 1.7+ million
- Link Clicks: 7.6k+
- Engagements: 8k
Research Report + Graphic Design
Idea Camp wrote and designed WeBC’s research report on funding for women entrepreneurs. Having just undergone a rebrand (Women’s Enterprise Centre), Idea Camp brought WeBC’s new brand to life through the report design while adhering to their visual guidelines and brand standards.
Closing the Gap: Meeting the Unique Borrowing Needs of BC’s Women Business Owners
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